What is Search Engine Optimization (SEO)?
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of your website & its web page to users of search engines. Major search engines such as Google, Bing & Yahoo show primary search results, with websites and other content like business listings, videos & social media being ranked based on what the search engine’s algorithm considers most relevant to users. SEO refers to the improvement of such unpaid results in search, and excludes direct traffic/visitors and the purchase of paid placements or ads.
Why do I need SEO?
Consider a website which is easily understood by the search engines like Google. It clearly lists the clinic services, clinic location & area, along with the doctors who specialize in their field. Search engines will store this information and when someone searches for one of a doctor or clinic for an ailment, they will know which results to show from its stored database.
If there are multiple clinics & websites, search engine will make a decision on what order to display available results based of several factors, like relevance to the search, better information & structure, title of pages & their description matching their content, closeness to the user who is searching and rating & reviews from patients etc.
SEO will us lead the search engine to make a better decision for our website, and we can see benefits like:
- An optimized website will rank higher on search results and will be seen by more people
- A good local SEO will help drive nearby online searches to your website
- Your website will help attract interested patients & people with high conversion potential
It is important to provide easy, complete & precise information to Google & other search engines via SEO of the website.